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Originally published on Inman.com.

If you’re a team with a high sales volume, having a seamless, high-quality marketing plan is one of the most vital things you can do for your business. Marketing is absolutely crucial for teams when it comes to building relationships with prospects and existing clients. Content marketing is especially effective for agents looking to boost their engagement and foster new connections.

These days, the competition is fierce. If you want to stand out from the crowd, you’ll need to put your expert-level marketing skills to good use — both online and offline. Do you know the tools you need to market a property in the absence of a photographer, or without being able to visit the property itself?

You need to learn how to market without sacrificing quality and speed. During tough times, we need to equip ourselves with the tools and knowledge that’ll allow us to streamline our work and become more efficient. We can keep what we’ve learned and use it in the future, in the event of more restrictions or closings.

That’s why, during the pandemic, I sat down with various experts to Mastermind. The goal was to support professionals in our industry and give them insight on optimizing their business, so they can stay focused and in control during these trying times.

For this week’s session, I invited marketing expert Peter Schravemade from BoxBrownie.com. As an online hub for all things digital, BoxBrownie offers a slew of professional editing, virtual staging and render services to everyone from real estate agents to developers.

Schravemade talked about what BoxBrownie.com does, and how agents can replicate and implement those services into their marketing strategies. Here are a few things we learned.

1. Good, high-quality imagery

There are plenty of powerful tools available to you, as an agent, that can help improve your marketing, especially during this time. Of course, using a professional photographer is ideal, but given the extenuating circumstances we’re in, there are times when you’ll have to do the job yourself.

Placing an emphasis on photo quality is important. This might mean downloading Adobe Photoshop and learning how to navigate it yourself, or hiring a service like BoxBrownie to do the work.

At the end of the day, you don’t want your photos to blurry, tilted or dark. Knowing the basics of proper photography and using professional editing software to fine-tune your images goes a long way. For listing and marketing purposes, you have to make sure your photos are in the best condition possible.

Read the other 3 tips on Inman.com.

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