With states and provinces implementing their own economic restarts, people are getting back to work, and small businesses are starting to reopen with new safety protocols.
The real estate market, which has been operating in some locations through the pandemic, will continue to buy and sell properties with more virtual home tours, online open houses and electronic contracts. But what does this mean for real estate teams?
Although there are now guidelines to allow for physical tours of properties, the next phase of economic reopening will not change what you and your team are currently doing.
Teams have the technology and knowledge at their disposal to do virtual showings, and we’ve had this since the start of the pandemic. These modern tools have helped us facilitate remote transactions and video calls with clients and our team members.
I’m sure you’ve heard of Zoom by now. Zoom has become the saving grace for many real estate individuals and teams. Schools are still conducting classes, businesses are meeting with their employees, and real estate is still going — all thanks to the nifty Zoom application.
At first, the shift was a challenge. The truth is, change is always a frightening concept. However, once this crisis is behind us, real estate teams will learn this is the way to work.
Working from home makes sense. Previously, a lot of us didn’t even want to try it. But now, we’re beginning to see the perks. With collaborative tools like Zoom and Asana, you can track your progress and meet to delegate tasks right from the comfort of your own home.
Not to mention, meeting with your team members and contacting clients online makes sense when considering factors like office space rental fees. You’ll save more money in the long run, all while growing closer to your team. Here are a few things to think about when navigating client consultations in the digital space.
1. Know your technology
For many clients, a video call with you might be their first video call. If you’re finding yourself technologically challenged or frustrated by the platform while on a call with your clients, they will pick up on your mishaps.
They could incorrectly misinterpret your confusion as a lack of professionalism, skill or know-how on your part. This could translate into a lack of confidence in your ability to meet their needs as buyers or sellers.
To avoid this scenario, do test runs before any call — no matter how many times you’ve done them before. Practice and record these run-throughs with your team members. Watch the practices with your team before your meeting, so they’re able to understand what the team’s expected standards are.
Know your technology; know your presentation platform; know what links, attachments, or assets you may be sending or presenting to them. All of these are ways in which you can work on bringing your most prepared self to your consultation — just like you would for an in-person meeting.
2. Know your clients
Even in the best of times, it can be hard to remember names and recall the kind of important personal details that make clients feel understood and valued in their relationship with an agent.
It happens. After a while, Zoom calls tend to blend in together when every client meeting and every home research or presentation takes place on a computer screen.
THE FUTURE OF
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