To say that 2020 has been unpredictable is the understatement of the year — and it’s that still-lingering feeling of uncertainty that makes it even more difficult to predict what this next year will bring.
But what if I told you that you can create what you look forward to? By implementing the right mindset, strategies and systems, you’ll have these three following points to aspire to and keep working toward.
1. Increasing profitability
I recently wrote an article for Inman outlining the main 10 tips for team profitability, even in a recession. The biggest takeaway I hope everyone took from that article was the very first section, the idea of assessing cost versus investment.
In times of trouble or uncertainty, you will always want to jump right into a mindset of fear, which will make you want to cut absolutely every cost out of your budget, and your fear will rationalize your every decision.
In order to look forward to profitability in 2021, you’ll need to assess what a cost is and what an investment is, and ensure that you don’t cut every expense out of your budget.
As mentioned in the article, a cost is something that doesn’t create a return or add any significant value to you or your clients. It’s also not strategic. Investments, on the other hand, will always be strategic. Whether it’s through leads, returns or deals, an investment is a multiplier for your business.