In real estate, our livelihoods depend on our connections and the relationships we form with people. The biggest way to impact your business and nurture the relationships you’re creating is to start using a customer relationship management software (CRM) as a database.
In this article, we’re going to walk you through the active and passive touch points you need, and how to audit your CRM to supercharge your database for a never-ending stream of business that you will enjoy converting.
Active touch points
We can’t possibly remember everything we do in a day. We can’t possibly remember every single conversation or interaction we’ve had with a person. It’s even more impossible to stay in touch with every single person on our contact lists. That’s why we need to input them into our CRM and track everything we know about them.
To get the best results out of your CRM, make sure that you complete their contact information. Include their phone numbers, email addresses, first and last names, social media networks, birthdays, home anniversaries and most importantly, their mailing addresses. What’s more, record any important details about their hobbies.
As real estate agents, we don’t sell homes every day. A large part of our time is spent educating our clients on taking this next step in their lives and guiding them in the right direction. This is an important process. Just focusing on the deal without putting the necessary care and effort is much like expecting your car to drive without gas.
The more you have about a person, the more you’re able to input into the system, and the more the system is able to interact with them in the background.