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There have always been mixed messages stating what and how we should be communicating with clients, but with COVID-19, the confusion was amplified even more.

No matter what situation we find ourselves in, it’s important to find what works best for you, your business and your clients. Which is why it’s important to reach out to your clients and community this summer and know what to say.

We’re always trying to build relationships with people. That is the biggest piece of the pie when it comes to being successful in this business. This is the time to make calls, this is not about calling people and directly selling, whether they’re clients, leads or potential clients. It’s all about nurturing relationships.

Even though things feel like they’re going back to normal, your clients might still be in a negative, scarce mindset. Make sure you and your team all know to reach out and check-in with your follow-ups, clients and leads. Ensure you ask your past customers how they’re doing not only professionally but also personally.

Don’t email and don’t avoid their calls. It’s important to have an authentic connection with them.

And more than ever, you need to lead your team. You are the image of who they should be modelling, and right now they’re going to look to you for guidance on how to proceed with clients and daily operations.

I sat down and spoke with David Greenspan from MindShare101, to chat about his view on how to not only survive, but also thrive in uncertain times.

Read the whole article here.

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