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Originally published on Inman.com.

1. Invest resources

It’s absolutely crucial to start working your brand by investing in the resources and energy that will help you build it. Remember that without a well-established brand, you won’t find a steady flow of leads and ensure client retention.

By building your very own amazing brand, you set yourself apart from your competitors. It’s a way for you to prove that you are individualistically you — and that no one can change that.

2. Brand neutrality

Being brand neutral is more important for your real estate team than you think. Don’t worry — you can still have your name attached to the team while maintaining a neutral brand.

Of course you have to be associated with your team, but when potential clients call the office, do they think they’ll be speaking with you? Or are they prepared to speak with your team?

3. The humanistic approach

What do you see when you scroll through the Instagram feeds of a lot of real estate teams? You don’t see faces; you’re typically staring at different listing photos.

Don’t get me wrong — this means that those teams are doing a great job at marketing their inventory. However, this approach does lack a characteristic that Instagram users absolutely love.

Instagram users love to see faces, which is why I recommend for teams to always take the humanistic approach. Everyone is looking to relate to someone — especially if you’re choosing to follow them and like their content.

4. Building relationships

When you’re cultivating and creating relationships, you’re actually building the reputation you and your team are going to have. Your brand is going to represent your team, which means everything built through it will come back to you.

Your community and clients are the most important people when it comes to establishing your brand. By building relationships with them, you’re encouraging them to trust your brand more than your competitors’.

5. Unique client process

Everything you do in your business is based on three things: strengthening the brand, improving your client experience and building your database. One of the essential parts of establishing your brand is carving out the consistent high-quality experience you’ve planned for your clients.

You are the master of sourcing the playbook that’ll help you create a unique client process for your business that’s set to your standards — regardless of who is there face to face for delivery. Having that process in place isn’t just an option, it’s a necessity for expanding your business.

Read more on Inman.com.

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